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  • wm-thn

    Yahoo Offers Minimum Bids Webinar

    If you have yet to master the recent Sponsored Search changes at Yahoo! (specifically those related to pricing changes), Yahoo will be presenting a free webinar for advertisers on Thursday May29th to help you out. The Webinar aims to explain the changes associated with the pricing update and provide...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 05-28-2008
  • wm-thn

    Paid Search, Traffic Syndication and the Big Three

    One of the main misconceptions those new to PPC advertising have is that where they place their budget is the source of the traffic. In reality, most paid search solutions utilize some syndication sources to increase the total number of searches available. That's pretty much standard practice in...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 05-13-2008
  • wm-thn

    No More Fixed Bids at Yahoo!

    Yahoo announced that stating today, minimum bids will no longer be fixed at $0.10. Advertisers will being noticed new minimum bids on some keywords - your minimum bids can be lower or higher than the $0.10 minimum. There have been quite a few changes to the Yahoo advertising system. The new bid structure...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 04-18-2008
  • wm-thn

    No More Fixed $0.10 Bids at Yahoo

    Minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10 for Yahoo Search Marketing advertisers. The new minimum bids can be lower or higher than $.10. Content Match minimum bids currently however will remain at $.10. According to the YSM weblog post on the minimum bids...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 02-27-2008
  • wm-thn

    Explaining Unexpected Traffic Surges

    The Yahoo! Search Marketing blog has a thoughtful post for search marketers on three questions to ask when unexpected traffic surges occur . 1) Have you changed anything in your account recently? Adding keywords and changing bids can affect traffic, but so can modifying titles and description - especially...
    Posted to Website Magazine (Weblog) by Administrator on 02-12-2008
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