All Tags » sem (RSS)

Recent Posts


Browse Website Magazine by Tags

Showing related tags and posts accross the entire site.
  • wm-thn

    25-Point Landing Page Optimization Review

    There are hundreds of variables on landing pages that can be tested (and thousands when tested in tandem) and used to influence visitor conversion. With PPC prices rising and SEO competition increasing daily, developing compelling landing pages is perhaps the most important way to keep costs low and...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 09-05-2008
  • wm-thn

    SEM Certification with Market Motive

    If you're unfamiliar with Market Motive , they provide a bevy of online classes to help Web businesses train staff on the intricacies of Internet business. Now they offer a certification program in SEM, with two levels. The Practitioner track is for your marketing staff and covers the basics of search...
    Posted to Website Magazine (Weblog) by Mike Phillips on 08-28-2008
  • wm-thn

    AdGooroo Top Ad Copy Report

    AdGooroo introduced "Top Ad Copy Report" to its SEM Insight’s offering to provide advertisers with examples of the industry’s most effective search advertisements, including those of competitors. The reporting function selects ads positioned to perform exceptionally well based on...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 08-19-2008
  • wm-thn

    Offline and SEM Integration

    An iProspect study reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, indicating a big disconnect between SEM strateg and user behavior. What's the reason for the failure to integrate? The study shows the lack of integration can be attributed...
    Posted to Website Magazine (Weblog) by Administrator on 08-04-2008
  • wm-thn

    Compete's SEO/SEM Breakouts

    I don't say this very often about a company, but Compete.com has really impressed me with their latest announcement that paid versus natural search breakouts are available in their search analytics solution. The data shows the percentage of search referrals that a website gets from paid search trended...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 07-25-2008
  • wm-thn

    Yahoo Offers Minimum Bids Webinar

    If you have yet to master the recent Sponsored Search changes at Yahoo! (specifically those related to pricing changes), Yahoo will be presenting a free webinar for advertisers on Thursday May29th to help you out. The Webinar aims to explain the changes associated with the pricing update and provide...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 05-28-2008
  • wm-thn

    Paid Search, Traffic Syndication and the Big Three

    One of the main misconceptions those new to PPC advertising have is that where they place their budget is the source of the traffic. In reality, most paid search solutions utilize some syndication sources to increase the total number of searches available. That's pretty much standard practice in...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 05-13-2008
  • wm-thn

    No More Fixed Bids at Yahoo!

    Yahoo announced that stating today, minimum bids will no longer be fixed at $0.10. Advertisers will being noticed new minimum bids on some keywords - your minimum bids can be lower or higher than the $0.10 minimum. There have been quite a few changes to the Yahoo advertising system. The new bid structure...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 04-18-2008
  • wm-thn

    Demographic Bidding at Adwords Arrives

    Adwords advertisers will now be able to enjoy the fruits of demographic bidding at Google - a feature that lets advertisers target ads to users of a particular age group, gender or a combination of the two. Demographic bidding can be used with contextual or placement targeting and with both CPC and CPM...
    Posted to Website Magazine (Weblog) by Administrator on 03-24-2008
  • wm-thn

    No More Fixed $0.10 Bids at Yahoo

    Minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10 for Yahoo Search Marketing advertisers. The new minimum bids can be lower or higher than $.10. Content Match minimum bids currently however will remain at $.10. According to the YSM weblog post on the minimum bids...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 02-27-2008
Page 1 of 2 (14 items) 1 2 Next >