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  • wm-thn

    AdGooroo Top Ad Copy Report

    AdGooroo introduced "Top Ad Copy Report" to its SEM Insight’s offering to provide advertisers with examples of the industry’s most effective search advertisements, including those of competitors. The reporting function selects ads positioned to perform exceptionally well based on...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 08-19-2008
  • wm-thn

    Yahoo Offers Minimum Bids Webinar

    If you have yet to master the recent Sponsored Search changes at Yahoo! (specifically those related to pricing changes), Yahoo will be presenting a free webinar for advertisers on Thursday May29th to help you out. The Webinar aims to explain the changes associated with the pricing update and provide...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 05-28-2008
  • wm-thn

    No More Fixed Bids at Yahoo!

    Yahoo announced that stating today, minimum bids will no longer be fixed at $0.10. Advertisers will being noticed new minimum bids on some keywords - your minimum bids can be lower or higher than the $0.10 minimum. There have been quite a few changes to the Yahoo advertising system. The new bid structure...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 04-18-2008
  • wm-thn

    Demographic Bidding at Adwords Arrives

    Adwords advertisers will now be able to enjoy the fruits of demographic bidding at Google - a feature that lets advertisers target ads to users of a particular age group, gender or a combination of the two. Demographic bidding can be used with contextual or placement targeting and with both CPC and CPM...
    Posted to Website Magazine (Weblog) by Administrator on 03-24-2008
  • wm-thn

    Google Testing Demographic AdWords Bidding

    Google is ushering in a new era of targeted advertising for the masses, demographic bidding for AdWords users. With the new system, ads can be targeted to only reach certain age groups or specifically men or women, for example. Naturally, certain groups can also be excluded. In addition, you can set...
    Posted to Website Magazine (Weblog) by Mike Phillips on 01-24-2008
  • wm-thn

    Adapt PPC Test Drive - Do It!

    It's never too late to toss your hat in the ring and start a PPC advertising campaign. You will however need the right tools if you expect to become successful at the endeavor. The big decision most are forced to make is to manage campaigns manually or utilize a solution which automates the process...
    Posted to Website Magazine (Weblog) by Administrator on 01-15-2008
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