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  • wm-thn

    Google Analytics Now Tracks Flash

    Good news for designers, developers ... just about everyone. Google announced Google Analytics Tracking For Adobe Flash , which will now make it much easier to track Flash widgets, embedded videos and microsites, for example. Essentially, this standardizes Flash tracking, so that developers don't...
    Posted to Website Magazine (Weblog) by Mike Phillips on 11-18-2008
  • wm-thn

    Transform Open-Ended Feedback Into Actionable Intelligence

    Actionable intelligence might be a buzzword, but it's most definitely what you should look for in every interaction you have - especially interaction with your analytics software. Customer analytics provider iPerception introduced four new reporting and analysis tools that help marketers mine open...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 10-28-2008
  • wm-thn

    Segmentations Features at Google Analytics

    Google released seven new features for its analytics product yesterday, the most noteworthy of which perhaps the advanced segmentation . The advanced Segmentation feature allows users to isolate and identify subsets of traffic. Select from predefined custom segments such as "Paid Traffic" and...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 10-23-2008
  • wm-thn

    Short URLs With Analytics

    The problem with using short URL services such as TinyURL is that you can't really tell how effective they are ( how many people click on them ) much less where they have been seen on the wider Web. In a time when analytics is so important, I believe that services such as Cli.gs ( which offers short...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 09-29-2008
  • wm-thn

    Analytics-Driven Site Search from Omniture

    Data from Retail Systems Research in August of 2008 revealed that 34 percent of retail executives (that means you) said site search would be a leading method to improving online sales. As your ecommece enterprise adds content to its website, customers are using site search functionality to find exactly...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 09-15-2008
  • wm-thn

    Adsense Coming to GA?

    Reports are circulating that Adsense Publishers might soon have acess to detailed statistics through Google Analytics reports. Amit Agarwal has posted screenshots that indicate reports for which pages get the most clicks, the revenue generate per page, CPM rates, top referring sites, etc. These sites...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 09-12-2008
  • wm-thn

    ClearSaleing Upgrades its Analytics Offerings

    ClearSaleing has upgraded their online advertising analytics solutions to version 3.6 while also enhancing the user interface and offering white label solutions for agencies. With ClearSaleing, online advertising efforts can be tracked and optimized through various channels including paid search, shopping...
    Posted to Website Magazine (Weblog) by Mike Phillips on 08-25-2008
  • wm-thn

    Understanding Consumer Behavior with Web Analytics

    By Avinash Kaushik It wasn't long ago that only the largest online retailers had the tools to understand customer experience — to see what’s working on their website, what’s broken, and why. These tools, collectively called Web analytics, are now within the reach of even the smallest...
    Posted to Website Magazine (Weblog) by Administrator on 08-01-2008
  • wm-thn

    Distributed Media Analytics at Pheedo

    Advertisers in pursuit of engagement analytics and the overall impact of the content campaigns in social networks and weblogs will be pleased to know that distributed media nalaytics provider Pheedo is now able to measure the effectiveness of content in media environments such as Facebook, Widgets and...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 07-16-2008
  • wm-thn

    Audit That Widget

    The Audit Bureau of Circuluations' interactive auditing unit (ABCi) announced the launch of its Digital Technology Accreditation program, an audit service for emerging technology platforms. From the release: ABCi's audit and accreditation program brings the cornerstones of media buying and selling...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 06-24-2008
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