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  • wm-thn

    Google Display Ad Builder Improvements

    Google has made some significant improvements to its AdWords display ad builder . Advertisers were previously able to create and customize display ads, but the enhancements enable users to make building display ads even easier. Features released include an image picker ( which gives advertisers the ability...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 11-20-2008
  • wm-thn

    Images In Google Sponsored Listings

    Sponsored search listings are forever changed at Google. While not officially available throughout the entire Adwords network, expanded product search results which include images have been spotted in online jewelry store Blue Nile's sponsored listings. Google has been using these "plusboxes"...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 10-28-2008
  • wm-thn

    Adwords Editor 6.5 Released

    Google released version 6.5 of its Adwords Editor . The release includes a few navigation changes (column auto-sizing, horizontal scrolling, column selection and a data picker) but the most noteworthy development is the release of the Keyword Opportunities tool. The tool (which consists of two parts...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 10-09-2008
  • wm-thn

    New Google Quality Scores

    According to an official announcement from Google , the method in which quality score (which influences how paid advertising is placed next to search results) is determined at Adwords is about to change. Quality Score (according to Google) will now be more accurate as it will be calculated at the time...
    Posted to Website Magazine (Weblog) by Administrator on 08-22-2008
  • wm-thn

    Google Adwords Search Volume Data

    Google announced that it has added search volume data to its AdWords Keyword Tool . The tool previously provided the amount of advertiser competition but now includes the ability to check the approximate number of search queries performed on Google and its search network . The benefit to advertisers...
    Posted to Website Magazine (Weblog) by Administrator on 07-09-2008
  • wm-thn

    Adwords Editor 6.0 Released

    Google announced the release of version 6.0 of its Adwords editor last week. There are many interesting features including : - new bulk editing tools - better downloading of account statistics - new option for updating minimum CPC bids - support for CPC placement targeting and the Conversion Optimizer...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 06-09-2008
  • wm-thn

    Phishing: Is Your Adwords Account At Risk?

    Bigmouthmedia is warning that online fraudsters are targeting Google AdWords users in an attempt to steal internet traffic and gain access to the banking details of businesses and individuals. According to research from the digital marketing agency , the volume of 'phishing' emails designed to...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 05-24-2008
  • wm-thn

    Understanding AdWords Match Types

    Gone are the days when you could develop a list of keywords, place a modest bid and receive quality visitors. Now you've got geo-targeting, quality scores and a slew of other considerations to make when in pursuit of maximizing your paid advertising budget. One of the most challenging aspects of...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 05-05-2008
  • wm-thn

    Demographic Bidding at Adwords Arrives

    Adwords advertisers will now be able to enjoy the fruits of demographic bidding at Google - a feature that lets advertisers target ads to users of a particular age group, gender or a combination of the two. Demographic bidding can be used with contextual or placement targeting and with both CPC and CPM...
    Posted to Website Magazine (Weblog) by Administrator on 03-24-2008
  • wm-thn

    No Joke: Adwords New Display URL Policy

    According to John at PPCHero.com , Google will start making some significant changes to their enforcement of display URL policies starting April 1st. No, it's not going to be an April fools joke. Google's Adwords Policy Team is taking a strict stance on the relationship between display URLs and...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 02-14-2008
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