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  • wm-thn

    Microsoft Live Search Cashback Catching On

    In May 2008, Microsoft launched their cashback program. Users could sign up and receive cash rewards for every purchase resulting from a Live search. Merchants sell on a CPA basis and cashback reward amounts are determined by the merchant. "We are pleased to report a 30 percent increase in the number...
    Posted to Website Magazine (Weblog) by Mike Phillips on 11-14-2008
  • wm-thn

    ad:tech Awards Open for Submissions

    The 2009 ad:tech Awards program has opened for submissions , in the categories of interactive ads, interactive campaigns, optimization/search strategy and websites. Don Knox, ad:tech Global VP states, "The ad:tech awards are acknowledged throughout the industry as a preeminent source for recognizing...
    Posted to Website Magazine (Weblog) by Mike Phillips on 11-14-2008
  • wm-thn

    Google Ad Planner Adds Features

    Google announced a few improvements to its Ad Planner service to help advertisers define their audience, keywords and geography, manage site results, and improve the analysis of media plans. New features of the Google Ad Planner service include: Additional audience definition options: Ad Planner now...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 11-12-2008
  • wm-thn

    MySpace Announcement Good for Consumers, Good for You

    MySpace has announced a video partnership with Auditude that will give consumers access to previously copyrighted material and publishers the ability to bulk up their video offerings. In a unique approach to solving the copyright problem with video sharing sites, MySpace and Auditude will "fingerprint"...
    Posted to Website Magazine Consumer Corner (Weblog) by Mike Phillips on 11-06-2008
  • wm-thn

    PPC Campaign Cloner From Marin Unveiled

    Paid search management provider Marin Software introduced a search engine "cloner" features. Marketers, advertisers, and agencies will be able to manually create duplicate search marketin campaigns aross multiple publishers, translating keyword lists, headlines, creatives, destination URLs...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 11-04-2008
  • wm-thn

    PayingPost Opens

    New blog advertising service PayingPost officially launches today. I've always been an advocate of consumer generated advertising networks such as these - regardless of how little search engines want you to use them or how often many experts tell everyone to avoid them. People still use them (and...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 11-04-2008
  • wm-thn

    Are Consumers Ready for Mobile Advertising?

    Consumer confidence is down, the economy is up and down and there are reports all over the Web anticipating a slow online buying season. But one industry is up - and shows no signs of slowing down. According to various estimates Apple's 3G iPhone has sold about 6 million units since its launch in...
    Posted to Website Magazine Consumer Corner (Weblog) by Mike Phillips on 10-30-2008
  • wm-thn

    Early Holiday Gift from Jivox

    Online video advertising service Jivox announced a promotion for small and medium-sized businesses for holiday ad campaigns. Between today and December 31, 2008, advertisers that spend $500 with Jivox will receive a $500 credit for additional Jivox online video advertising. Jivox has also added a new...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 10-29-2008
  • wm-thn

    Current Click Fraud Rates

    Click fraud reporting service Click Forensics released its industry pay-per-click fraud figures. The overall industry average click fraud rate was 16.0 percent in the third quarter of 2008, down from the 16.2 percent rate reported for both Q2 2008 and Q3 2007. Other key findings from the report include...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 10-24-2008
  • wm-thn

    Yahoo Improves Content Match

    Yahoo announced an improved version of its Content Match program. Using the same interface, Yahoo! believes the improved system will provider for better matching and ultimately higher click-through rates. The existing system attempts to understand what the content is on a page (semantics), but the new...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 10-14-2008
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